A clear first message pre-qualifies the request. Follow-up qualification checks fit, readiness, access, decision path, terms, and whether the project is ready for a useful estimate conversation.
Pre-qualify every request, then qualify
Every request gets the same two-pass path: objective project facts first, deeper fit and terms second.
Pre-qualify every request with address, scope, photos, timing, access, and budget range
Qualify decision path, finish level, constraints, terms, and readiness second
Keep the public checklist practical while the internal pricing formula stays private
Move forward when the project facts support a useful estimate conversation
Project basics
Start with the facts that identify the project and keep the first response grounded.
Project address or nearest cross street
Room, exterior area, or repair location
Short description of what should change
Whether the request is repair, finish update, or layout change
Photos and measurements
Photos do not need to be perfect. They need to show the whole area and the details that affect scope.
Wide photo from each useful angle
Close photos of damage, fixtures, surfaces, and access points
Rough measurements if available
Exterior access, parking, stairs, or tight work areas
Scope decisions
Separate required work from optional changes so the estimate path does not turn into guessing.
What must be included
What should stay as-is
Finish expectations for cabinets, counters, tile, trim, paint, or flooring
Any plumbing, appliance, wall, or electrical movement being considered
Timing and terms
Timing, access, and budget context matter before price because they shape the work plan.
Preferred timing and deadline constraints
Access limits, pets, occupied rooms, or work-hour restrictions
Budget range or decision ceiling if one exists
Who needs to approve scope, schedule, and estimate terms